Tell us about your brand
Verification Process
Clear by design. Independent by principle.
A five-stage framework that turns credible business practice into recognition customers can understand.
The five stages
From application to visible recognition.
Each stage has a distinct purpose, so you always know what is happening and what comes next.
✓ Recognition is based on the quality of the evidence—not advertising spend, popularity or promotion.
A complete first check
Review
We confirm that your submission is complete and that your business is eligible to enter assessment.Evidence, carefully assessed
Evaluate
Your evidence is considered against defined standards for credibility, transparency and professional practice.A clear independent outcome
Decision
You receive a considered decision. Successful applicants move forward to formal recognition.Make trust visible
Display
Approved brands receive their badge, certificate and public verification page, with guidance for correct use.Before you apply
A little preparation makes the review smoother.
You do not need a complicated dossier. Clear, relevant information is more useful than volume.
Business information
Your trading details, online presence and a clear description of what customers can expect.
Supporting evidence
Relevant policies, examples or records that demonstrate the standards you uphold in practice.
A point of contact
One person we can speak with if context or additional information is needed during review.
Ready when you are
Begin with a straightforward application.
Share the essentials today. We will guide you if anything else is needed.